The first step in our approach involves delving into the individual stories and reasons behind the crafts practiced by artisans. We recognize that these craftsmen are resilient individuals, and their stories can inspire others to reengage in their craft. By sharing their stories, we aim to create a platform that connects craftsmen with their customers. 

These stories serve as the foundation for building their brand in the digital world, allowing them to reach their specific target audience. To establish their digital presence, we create a visual identity blueprint and execute it, ensuring their uniqueness and authenticity shines through. 

As artisans join SWAR, we simultaneously focus on marketing their products and services. We provide them with an opportunity to showcase and sell their crafts on RUCHIR, our distinctive marketplace. Additionally, we assess their readiness to expand their presence on other platforms as well.